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Last updated: August 12, 2026
These Terms of Service ("Terms") are a binding agreement between Arciom, Inc., a Delaware, USA C-corporation with a principal place of business at 2810 N Church St, PMB 740352, Wilmington, Delaware 19802-4447, US ("Arciom," "we," "us," or "our"), and the agency, company, or organization identified on the applicable order or registration ("Customer," "you," or "your") that accesses or uses the Arciom platform, including any associated websites, applications, browser extensions, and desktop capture agent (collectively, the "Service").
BY CREATING AN ACCOUNT, CLICKING "I AGREE," OR OTHERWISE ACCESSING OR USING THE SERVICE, YOU REPRESENT THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS ON BEHALF OF YOURSELF AND, IF APPLICABLE, THE ORGANIZATION YOU REPRESENT. IF YOU DO NOT AGREE, DO NOT USE THE SERVICE.
Arciom is a paid-media governance and expertise-capture platform built for advertising agencies and the client accounts they manage. The Service operates on a multi-tenant "agency model": an agency deployment hosts one or more accounts (the agency's clients), and each account has one or more users with defined roles.
The Service generally includes:
Arciom may add, change, deprecate, or remove features at any time, particularly during the Beta Period described in Section 3.
2.1 Eligibility. You must be at least 18 years old and authorized to bind the organization you represent to use the Service. The Service is intended for business use by advertising agencies and their client organizations, not for personal, household, or consumer use.
2.2 Registration. Access to an agency deployment is limited to users whose email domain has been authorized (allow-listed) by that agency's administrators. You agree to provide accurate registration information, keep your credentials confidential, and notify us promptly of any unauthorized use of your account. You are responsible for all activity that occurs under your account.
2.3 Roles and permissions. The Service assigns roles (e.g., account owner, buyer, executive viewer; agency admin, agency user, read-only; system administrator) that determine what data and functionality a user can access. Your agency administrator, not Arciom, is responsible for assigning appropriate roles within your organization.
2.4 Connected Google accounts. If you authorize the Service to connect to a Google Ads, Google Analytics, or Google Tag Manager account, that authorization is separate from your Arciom login and may be revoked at any time through your Google Account settings or within the Service. You represent that you have the authority to grant Arciom the requested access to that Google account.
3.1 Beta status. The Service, or specific features of it, may be designated as "beta," "pilot," "preview," or similar. During any such period:
3.2 Feedback. If you provide feedback, suggestions, or ideas about the Service, you grant Arciom a perpetual, irrevocable, royalty-free license to use that feedback without restriction or compensation to you.
4.1 What is recorded. The capture and voice debrief features can record screen video, audio narration, click-level screenshots, window and application titles, and typed notes, and can transcribe spoken conversation. This data is processed by third-party AI providers as described in our Privacy Policy.
4.2 Your obligation to obtain consent. You are solely responsible for ensuring that any recording, capture, or transcription initiated through the Service complies with applicable law and the rights of the individuals being recorded, including obtaining any consent required under wiretapping, two-party-consent, or similar recording laws in your jurisdiction and the jurisdiction of any participant. Before enabling capture or voice debrief for any employee, contractor, or other individual, you must inform them that their screen, audio, and/or voice may be recorded and processed by AI systems, and obtain any consent required by law.
4.3 Recorded individuals are not parties to these Terms. These Terms are between Arciom and Customer. An individual whose work is recorded is not a party to them, and nothing here creates obligations owed by Arciom directly to that individual. Where Arciom offers a recorded individual rights in, or a share of value derived from, their judgment layer, those rights are set out in a separate agreement between Arciom and that individual. Customer agrees not to represent otherwise.
4.4 No monitoring of unrelated activity. Capture is intended to record work sessions related to the Service. You agree not to use capture features to record individuals without a lawful basis, or to capture categories of data (e.g., sensitive personal information unrelated to the work session) beyond what is necessary for the intended use.
You agree not to:
We may suspend or terminate access for any account reasonably believed to violate this Section.
6.1 Ownership. As between the parties, Customer retains all right, title, and interest in the data it or its users submit to, or that is generated about it through, the Service, including connected Google Ads/Analytics/GTM data, capture recordings, transcripts, notes, and the digital twin instance deployed against Customer's accounts ("Customer Data"). Arciom acquires no ownership rights in Customer Data.
6.1.1 The digital twin instance. The digital twin instance is the deployment configured against Customer's own accounts, containing Customer's campaign data, spend history, and business context. It is Customer Data. It is not portable, and it is not made available to any other customer under any circumstances.
6.1.2 The underlying judgment layer. Separately from the instance, the Service derives a representation of the reasoning and decision patterns of the individual whose work was recorded, stripped of Customer-specific data (the "judgment layer"). Nothing in these Terms grants Customer perpetual or exclusive rights in the judgment layer as it relates to that individual, or restricts that individual from applying their own expertise elsewhere. On the individual's departure from Customer, Arciom will provide that individual with a copy of their judgment layer for their own unrestricted use, and Customer's instance will cease to incorporate that individual's subsequent development. Neither party thereafter has visibility of, or any claim over, the other's continued use.
6.1.3 Permitted use of the instance. The digital twin instance may be used for Customer's own business, including accounts Customer manages on behalf of its own clients. Customer will not license, sublicense, rent, sell, or otherwise make the instance or any part of it available to any third party.
6.1.4 Transfer of the instance. The instance remains with the party holding the Arciom agreement. Where Customer manages accounts for its own clients, a client ceasing to work with Customer does not entitle that client to the instance. The instance may be transferred to another party only where Customer and that party agree, that party holds its own agreement with Arciom, and the consent terms accepted by the recorded individual carry over unchanged. Transfer in connection with a merger, acquisition, or sale of substantially all assets is permitted on the same condition that those consent terms carry over.
6.2 License to Arciom. Customer grants Arciom a non-exclusive, worldwide license to host, copy, transmit, and process Customer Data solely as necessary to (a) provide, operate, and maintain the Service for Customer, (b) generate the AI-assisted analysis, summaries, and digital twin content the Service is designed to produce for Customer, and (c) comply with law.
6.2.1 Limits on use. Arciom will not use Customer Data to form or improve any other customer's digital twin, and will not make any model trained on Customer Data available as a product to any third party.
6.2.2 Permitted uses of cross-customer data. Arciom may use aggregated, de-identified data drawn from across customers for the following purposes only:
(a) Benchmark accuracy. Improving the accuracy of the frontier-model comparison against which expert decisions are measured.
(b) Platform behaviour. Understanding how third-party advertising platforms themselves behave, including response times, learning periods, and seasonal effects.
(c) Product quality. Identifying where capture, transcription, and reconstruction perform well or poorly, in order to improve them.
(d) Anomaly and error detection. Detecting faults, degradation, or abuse across the Service.
(e) Aggregate benchmarks. Producing statistical outputs subject to minimum aggregation thresholds, as further described in Section 6.2.3.
(f) Model selection. Evaluating the comparative performance of third-party AI models.
(g) Expert performance insight. Reporting to an individual how their own decisions perform, including relative to a de-identified population, subject to Section 6.2.4.
Data used under this Section excludes any reasoning, rationale, or strategy attributable to Customer or to any individual, and excludes anything that could reasonably be re-associated with Customer, an account, or a person. Section 6.2.1 continues to apply in full.
6.2.4 Descriptive, not prescriptive. Insight provided to an individual under Section 6.2.2(g) may describe how that individual is performing, including in comparison to others. It will not recommend, describe, or otherwise convey the specific approaches, tactics, or reasoning of any other individual or customer. Arciom will not produce a repository of tactics derived from customer decisions and make it available to other customers or individuals.
6.2.3 Derived Insights. Arciom may create and use aggregated, de-identified statistical outputs derived from Service usage ("Derived Insights") that cannot reasonably be re-associated with any customer, account, or individual, and that contain no reasoning attributable to an identifiable expert. Arciom owns Derived Insights.
6.3 AI-generated output disclaimer. The Service uses large language models and related AI systems to generate summaries, reconstructed decision points, digital twin content, and other output ("AI Output"). AI Output may be inaccurate, incomplete, or unreliable and does not constitute professional, financial, legal, or advertising advice. You are responsible for independently reviewing and validating AI Output before relying on it for business decisions.
6.4 Sub-processors. Arciom uses third-party service providers (including AI model providers, transcription providers, and cloud storage providers) to process Customer Data, as described in our Privacy Policy. Arciom is responsible for its sub-processors' handling of Customer Data to the same extent Arciom would be responsible if performing the services directly, subject to the limitations in these Terms.
Access to the Service during the Beta Period is provided under the commercial terms (if any) set out in a separate order form or written agreement between Arciom and Customer. Absent such an agreement, beta access is provided free of charge and may be modified, converted to a paid plan, or discontinued with notice.
Each party may receive non-public business, technical, or financial information of the other party ("Confidential Information"). The receiving party will use Confidential Information only to perform its obligations under these Terms, protect it with the same degree of care it uses for its own confidential information (and no less than reasonable care), and not disclose it to third parties except to personnel, contractors, or sub-processors with a need to know and under confidentiality obligations at least as protective as this Section. This Section does not apply to information that is or becomes public through no fault of the receiving party, was already known to the receiving party, or is independently developed.
Arciom and its licensors retain all right, title, and interest in and to the Service, including its software, models, algorithms, user interfaces, and documentation, excluding Customer Data. These Terms grant Customer no rights to Arciom's intellectual property other than the limited right to access and use the Service as permitted here.
10.1 Term. These Terms remain in effect until terminated as described below.
10.2 Termination for convenience. Either party may terminate access to the Service at any time, with or without cause, by written notice (email is sufficient).
10.3 Termination for cause. Arciom may suspend or terminate an account immediately if Customer materially breaches these Terms, including the Acceptable Use provisions in Section 5, and fails to cure within a reasonable period after notice (where cure is possible).
10.4 Effect of termination. Upon termination, Customer's right to access the Service ends. Sections that by their nature should survive termination (including Sections 4.3, 6.1, 6.1.1, 6.1.2, 6.1.3, 6.1.4, 6.2.1, 6.2.2, 6.2.3, 6.2.4, 6.3, 8, 9, 12, 13, 14, and 16–17) will survive.
EXCEPT AS EXPRESSLY STATED IN THESE TERMS, THE SERVICE AND ALL AI OUTPUT ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, OR UNINTERRUPTED OR ERROR-FREE OPERATION. ARCIOM DOES NOT WARRANT THAT THE SERVICE WILL BE FREE OF VULNERABILITIES, OR THAT AI OUTPUT WILL BE ACCURATE OR SUITABLE FOR ANY PARTICULAR PURPOSE.
TO THE MAXIMUM EXTENT PERMITTED BY LAW: (A) NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, OR DATA, ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES; AND (B) ARCIOM'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (I) THE AMOUNTS PAID BY CUSTOMER TO ARCIOM FOR THE SERVICE IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY, OR (II) ONE HUNDRED U.S. DOLLARS ($100). These limitations apply regardless of the theory of liability and even if a remedy fails of its essential purpose, except to the extent prohibited by applicable law.
Customer will indemnify, defend, and hold harmless Arciom and its officers, employees, and agents from any third-party claim, loss, liability, damage, or expense (including reasonable attorneys' fees) arising out of or related to: (a) Customer's or its users' violation of Section 4 (Recording and Capture Features) or Section 5 (Acceptable Use); (b) Customer Data or Customer's use of the Service in violation of applicable law; or (c) Customer's breach of these Terms.
These Terms are governed by the laws of the State of Delaware, without regard to its conflict-of-laws principles. The parties consent to the exclusive jurisdiction and venue of the state and federal courts located in Delaware for any dispute arising out of or relating to these Terms or the Service, and waive any objection to such venue.
We may update these Terms from time to time. If we make material changes, we will provide reasonable notice (such as by email or an in-product notice) before the changes take effect. Continued use of the Service after the effective date of updated Terms constitutes acceptance of those Terms.
16.1 Assignment. Neither party may assign these Terms without the other's written consent, except that either party may assign these Terms in connection with a merger, acquisition, or sale of substantially all its assets.
16.2 Severability. If any provision of these Terms is found unenforceable, the remaining provisions will remain in full effect, and the unenforceable provision will be modified to the minimum extent necessary to make it enforceable.
16.3 No waiver. Failure to enforce any provision of these Terms is not a waiver of that provision.
16.4 Entire agreement. These Terms, together with our Privacy Policy and any applicable order form, constitute the entire agreement between the parties regarding the Service and supersede any prior agreements on the same subject.
16.5 Force majeure. Neither party is liable for delays or failures in performance resulting from causes beyond its reasonable control.
Questions about these Terms can be directed to: Ryan@arciom.com
Arciom, Inc. 2810 N Church St, PMB 740352, Wilmington, Delaware 19802-4447, US