The questions people ask us first.

Arciom records your performance marketer working — screen and voice — and identifies the decisions where their judgment beats a frontier AI model. Those proven decisions become a digital twin: an asset capable of real work, recommending, assisting with, and eventually handling routine Google Search.

It's not a chatbot or a clone. It's the accumulated, tested judgment of a specific expert, structured so it can be applied to real work. Every recommendation the digital twin makes traces back to a real decision that person made.

Yes, and not just from more recordings. Because Arciom tracks results after every change, the digital twin sees the cause and effect of each decision it's involved in. Judgments that keep producing results gain weight; ones that stop working get flagged for the expert to re-examine. Your expert teaches it what good judgment looks like; the market confirms which judgments still hold.

Frontier models are the most advanced general-purpose AI systems available — the ones behind tools like Claude, ChatGPT, and Gemini. You choose which one your expert's decisions are tested against. If you believe a particular AI is the best in the world, that's exactly the one we'll measure your team's judgment against. And because the digital twin runs as a layer on top of the model rather than being baked into one, the benchmark can be updated as new models ship. The digital twin's edge is always measured against the current best, not a snapshot of last year's AI.

Google Search today. Additional paid media channels are next on the roadmap.

Your existing stack, with no rip-and-replace. Arciom integrates with the Google Ads API, Google Tag Manager, Google Analytics, and your CRM. It uses those connections to detect strategic changes in your account — budget shifts, bid strategy changes, keyword targeting — and track results after each change, so performance can be attributed to the specific decision that caused it.

Almost nothing. They work as normal and think out loud while a recording runs. No forms, no documentation duty. Arciom does the rest and follows up with a few short questions after each session about the decisions worth understanding better.

Those questions matter more than they look. Research calls it the expert blind spot: experts can't articulate most of their own decision logic unprompted. Asking about specific recorded moments is how the reasoning actually gets caught.

The first thing Arciom produces, usually within an hour of connecting your accounts. Your ad account already holds years of strategic changes: budget shifts, bid strategy changes, keyword and targeting decisions. Arciom reconstructs those decisions, ties each one to the results that followed, and shows you which calls actually moved performance and which didn’t.

It needs no recording sessions, because the decisions are already in your data. It is also the fastest way to see whether there is judgment worth capturing before you commit to a capture program.

A head-to-head comparison of your experts against the frontier model you choose, blind-judged on identical past decisions. It shows where your team genuinely outperforms the best available AI, and where the model would have made the same call.

It matters because it decides what gets captured. Only the decisions where your expert wins are worth keeping, so the scoreboard is both the proof and the filter.

The recording itself adds nothing. Your marketer works exactly as they normally would while screen and voice capture runs, with no forms to fill in and nothing to document.

The only added time is a short conversation after each session, where Arciom asks about specific moments it recorded. That conversation is where the reasoning actually gets captured, so it is the part worth protecting. We scope the cadence with you up front, and it eases off as the digital twin’s coverage improves.

A weekly report sent directly to leadership — head of marketing, CEO, or both — showing which decisions were made that week and which ones moved ROI. No dashboard login required. It replaces the once-a-month, after-the-fact performance update with decision-level visibility while the spend is still happening. Summaries begin during incubation, well before the digital twin makes its first recommendation. The first one lands within your first week.

No. They cover the decisions being made in the account, whether by your internal team, an outside agency, or a digital twin. Leadership sees the same decision-to-outcome accountability regardless of who's doing the work.

Your company owns the recordings, the captured decisions, and the digital twin that runs on your accounts. That instance is your asset. It holds your campaigns, your spend, and your context, and it is not portable.

What sits underneath is the judgment itself: the reasoning your expert brought with them, with nothing company-specific attached. That remains theirs, which is why they agree to be recorded at all. Arciom’s terms are built so experts share in the value their judgment creates.

Nothing captured for your digital twin is used outside your organization unless you choose to make it available.

Recordings are the most sensitive thing we handle, and we treat them that way. Your data is encrypted in transit and at rest, stored with strict client isolation — so your recordings and your digital twin never commingle with anyone else's — and internal access follows least-privilege controls. You can request deletion of recordings at any time.

No. Your recordings and captured decisions are used to form and improve your digital twin, and nothing else. When decisions are tested against the frontier model you choose, they're sent under API terms that exclude that data from model training. And Arciom never pools one client's data to improve another client's digital twins: if judgment were shared across clients, it would stop being an edge. Your digital twin's edge is yours.

Yes. Your company's recordings and the full log of captured decisions are yours, and they leave with you. The digital twin itself is a working system that runs on Arciom — the capture, proving, and learning loop is the platform — so it can't operate elsewhere. But nothing about your data is held hostage: what was captured for you, you keep.