Your company’s proprietary paid media AI
Not another AI agent running on public knowledge. Arciom keeps only the decisions where your experts beat the frontier AI models — then grows that proven judgment into a digital twin that does real work on your accounts.
Capture, in real time
Arciom records your marketer working as normal: screen and voice, as they think out loud. A brief conversation after each session captures the unique reasoning behind their decisions. Every decision that holds up against the frontier models is added to the digital twin, so it gets sharper with each session.
Expert: "Switching Cat A to target ROAS — clicks were cheap but conversions weren't following."
Arciom: "What conversion rate made you pull the trigger on this switch?"
The current situation
Every model available today has already absorbed the general knowledge of your industry. That's not your edge anymore — it's the baseline everyone starts from.
Best practices, benchmarks, the playbook. Every competitor starts from the same place you do.
Knowing whether a spike is auction pressure or ad fatigue. The exceptions to the rules. The calls no model would make — that turn out right.
How judgment is lost
Retirement, turnover, promotion. Years of calibrated decision-making walks out on a two-week notice, and the team relearns what was already known.
SOPs, wikis, and screen recordings document what happened. They never capture why — the context, the tradeoffs, the intuition behind the call.
Psychologists call it the expert blind spot: people can't articulate most of their own decision logic. It only surfaces while they're actually doing the work.
The shift
Your edge is the judgment you haven't captured yet. Every month you wait is judgment made, used once, and lost.
How it works
Not a chatbot with your logo on it. It runs on one loop: capture, prove, grow. A decision is only kept if it beats the frontier model.
Arciom records your marketer working: screen and voice, thinking out loud. A short conversation after each session captures the reasoning behind the calls.
Every decision is tested against a frontier model you choose — Claude, ChatGPT, Gemini. If the model would have made the same call, it's discarded. That knowledge is free everywhere.
Only proven decisions accumulate. With enough of them — and the permissions you grant — that judgment grows into a digital twin tied to your expert, capable of real work.
Our process · the trust ladder
You don't hand over the account. The digital twin operates through permissions you grant, and every step up is earned by evidence.
RUNG 01
Watches real decisions. Connects cause to effect. Advises no one.
RUNG 02
Suggests changes. Your expert accepts, rejects, or improves them.
RUNG 03
Drafts the change itself. Nothing ships without human sign-off.
RUNG 04
Handles routine work. Your expert keeps the calls only they can make.
Your marketer isn't replaced by their digital twin. They spend less time on repetitive execution and more on the judgment calls only they can make.
Under the hood
No new dashboard to live in. Arciom connects to your existing stack and works inside it.
Available today for Google Search.
More channels on the way.
Google Ads API, Tag Manager, Analytics, and your CRM. Arciom reads from the tools your team already works in.
Budget shifts, bid strategies, keyword targeting — every strategic change is caught the moment it's made, not reconstructed later.
Results are tracked after each change, so performance ties back to the decision that caused it. That attribution is what the digital twin learns from.
Value on day one
Your ad account already holds years of decisions. Arciom reads them immediately.
Time-to-value is measured in hours, not quarters. The judgment audit, the scoreboard, and your first governance summary all arrive before the digital twin makes a single recommendation — while the spend is still happening.
Every strategic decision your team made last year, pulled from the account, reconstructed, and scored against the results it drove.
Renders within the hour
Your experts benchmarked head-to-head against the frontier models on identical tasks, showing where they win and where they don’t.
Proof, not promises
A plain-language report tying every decision to the result it drove, sent straight to leadership with no dashboard to log into.
First one ships this week
Proof
These aren't projections. They're what happened when we ran this with one performance marketer's expertise, live.
Win rate: how often the digital twin beats the underlying AI model head-to-head, blind-judged, on the same tasks.
ROAS lift from digital twin-assisted campaigns vs. the model alone, on matched live spend over 60 days.
Routine execution returned to the team each week once the digital twin reached Run and worked around the clock.
Win rate blind-judged on identical tasks. ROAS measured on matched live spend over 60 days. Routine hours measured against the same team’s baseline.
Connect your accounts. See your judgment audit within the hour.
Request DemoAvailable today for Google Search · more channels on the way